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With his theatrical media relations firms Barlow-Hartman and later The Hartman Group, Hartman was a Broadway stalwart from 1999 to 2014. The trio are part of a new leadership team installed by CEO Angelo Desimini. Veteran Broadway press agent Michael Hartman is returning to New York to join advertising agency Serino Coyne as a managing director alongside Leslie Barrett and Matt Upshaw. “We are excited to utilize Vanja’s experience and entrepreneurial spirit to help our clients navigate this ever-changing world, and to lock new creative and business opportunities.” “The music industry continues to be a hotbed for innovation and disruption, with new platforms and business models continually redefining the landscape,” UTA chief innovation officer Brent Weinstein said in a statement. She previously helped launch Sean “Diddy” Combs’ Revolt TV, leading production of all its co-branded content and producing artist-driven interstitials. Cole, Mumford & Sons, AlunaGeorge, Mike Posner and Calvin Harris and also spearheaded the service’s “Louder Together” campaign, featuring Sasha Sloan, Nina Nesbitt, Charlotte Lawrence and King Henry. “It’s tricky to break through the noise in today’s competitive music landscape and together, we can develop innovative partnerships and campaigns that can move the needle.”Īt Spotify, Primorac helped market LANY, J. “UTA is taking a holistic approach to their artist partnerships and I’m excited to start the next chapter of my career with the incredible team they have in place,” Primorac said in a statement.
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She will use her experience as a Spotify artist marketing representative to develop and implement new marketing, distribution and platform partnerships for UTA’s artists. UTA has hired Spotify’s Vanja Primorac as an executive in a new role: focusing on music innovations.
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To submit announcements for consideration, contact of her kind Who got signed, promoted, hired or fired? The Hollywood Reporter ’s Rep Sheet rounds up the week in representation news.